Yahoo, AOL and many other free email services recently changed their authentication policies, and the changes could impact sending and receiving emails with these accounts. This means if you send an email from your website (like order notifications, wholesale sign up emails etc) to a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce. This also means if you are using an AOL, yahoo or other free email account to to contact your customers they may not be receiving your messages. This includes forwarding your "you@yourdomain.com" emails to a yahoo, aol or other free email account address.

Why is this happening? In an attempt to stop fraudulent emails, Yahoo, AOL and others have changed their DMARC authentication policy to reject emails that claim to come from yahoo.com, or aol.com etc. but actually originate at non-Yahoo servers. For more information on the DMARC authentication protocol, check out this DMARC primer from Laura Atkins at Word to the Wise.

With this change, using a yahoo.com or AOL.com or other free address "From" address when sending through an email service provider like your domain email or website will make the email look fraudulent, even if it’s not. And that could result in emails being rejected by the receiving server, or sent to spam. Even though Yahoo, AOL etc. made this change internally on its side, it will affect receiving servers who respect DMARC policies, including Gmail, Hotmail, and many others.

So, what can you do? The best solution is to use an email address at a domain you control, like you@your-company.com. Up to 7 free email accounts are free with your Basic Create A Shoppe service and 15 with our advanced. You can add and manage email accounts anytime from your cpanel. You can also setup the accounts in your phone, tablet or in outook express or another email program so that sending and receiving email at your domain email account is fast and easy.

If you have questions please submit a ticket or email us at support@createashoppeplus.com



Thursday, May 8, 2014

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