Your clients are arguably some of the most valuable assets your business has. They are the ones who provide your business with enough money coming in to generate a profit. Of course, not every client is going to stick around long term, so it’s important to take an active approach when it comes to gaining new clients.
Refine Your Target Audience
You have a limited marketing budget, which means your marketing dollars are best spent on those who are most likely to be interested in your business. That means you need to refine your target audience so you’re marketing to the right people. Think about the types of people who tend to be interested in your products and services. What range does their income level fall in? Is there a gender that uses them more commonly? What age range are you trying to attract? What is the generation group breakdown for your industry like? All of these questions can help you make sure you know who you’re trying to market to.
Follow Media Trends
Once you’ve figured out who to market to, you need to start marketing to them where they are. That usually means utilizing different social media platforms and making sure that your content is easy to access and view on a mobile device. 80 percent of retail customers begin their buying process from a mobile device. When your marketing, website, and the media you use is mobile-friendly, it gains an edge over any of your competitors who haven’t done the same.
Boost Your Visibility
You can go to your customers, but it’s also important to make sure that it’s easy for them to come to you. To that end, making your business more visible online is going to be crucial to your efforts to expand your client base. That means that if you haven’t already started using SEO strategies, you need to start. They are what is going to boost your search engine rankings, increasing the web traffic you get and your odds at landing conversions.
It takes work to gain new clients, but so does anything else in life that is worthwhile. Work on refining your target audience so you know exactly who you want to market to. Keep tabs on media trends and take steps to boost your online visibility so you can more easily get your business in front of those people. As you do this, you should find that your marketing is more effective at attracting people who are interested in what your business has to offer.
Read this next: How to Build an Army of Loyal Customers