If you’re just getting started with your e-commerce business website, you may feel pressure to get it right the first time. After all, your website is your business. If it doesn’t perform, you’re in trouble. The reality is that you probably won’t get everything right the first time. That said, there are some beginner website mistakes you should make sure you avoid from the start.
A Clunky Checkout Process
If visitors to your site have made it to your site’s checkout page, the last thing you want is for them to get frustrated with the process and abandon their carts. Your checkout process should be quick, clean, and simple. If your checkout page takes too long to load, or if the process is unnecessarily complicated, you’re likely to see an increase in cart abandonment. Don’t think you’re done if you have your checkout page optimized for computer users though. A lot of web traffic happens on smartphones, and it’s only expected to increase. If you want to take advantage of that traffic, you need to make sure your checkout process is user friendly on smartphones too.
Too Much Text
Just because content is critically important to your site’s performance doesn’t mean that you should overload it with text. Really long pages and huge blocks of text can be overwhelming to visitors and could end up turning them away from your site. You should make sure that images accompany your written content to maintain the interest of visitors. Videos can also be a nice way to capture interest and convey information without the excessive use of text. That isn’t to say that you shouldn’t have any text or only a little text. Written information is still important. You just need to make it balanced.
Not Making It User Friendly
One of the most important things to make sure you do with your site is to ensure that it is user friendly. Over 90 percent of people indicate that how easy it is to navigate your site is an important feature you should prioritize. If your site is difficult to navigate or not intuitive to use, visitors will leave and you’ll lose out on business. If you’re not sure if your site is user friendly, have people who aren’t involved in its design or creation beta test it for you. Pay attention to the feedback you get. If you notice consistency in problems that are brought to your attention, make sure you address those.
No website is going to be perfect, especially when it first gets started. That said, make sure your checkout process isn’t clunky, you don’t overdo it with text, and don’t forget to test it to make sure it’s user friendly. Avoiding these beginner website mistakes can help your e-commerce business get off on the right foot.
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