If you are new to blogging or your blog content just isn’t generating the kinds of results you want for your business, you need to familiarize yourself with some key points to turn that around. Let’s delve into ways to create a blog that leads to conversions.
Understanding Your Target Audience
Understanding your target audience is crucial to getting conversions. Every message that you share in the marketplace will either attract attention or repel it. When creating your marketing plans consider who you wish to attract. People prefer like-minded people. When your readers feel that you understand them and that you provide solutions that work especially for them, you will experience conversions. Writing a detailed description of your target customer will give you a better sense of what that customer would find most interesting to read and what would prompt them to purchase from you.
Writing Quality Content
For your blog, writing quality content means writing content that leads to conversions. You can write stellar content but unless it appeals to your target customer it’s doing you any good. The key is to write content that attracts. About 9 out of 10 people visit websites for the first time with the intention of gathering information rather than making a purchase. To become an authority in your market you have to have people searching for answers that you have provided unique answers to. These answers can be on your blog, website, social media, or anywhere else that you have content. If your content does not answer their questions and answer them adequately, they will look elsewhere.
Creating a Compelling CTA
A CTA or Call To Action is the part of your marketing message designed to persuade the reader to carry out the desired action. A CTA can be a button, pop-up, form, or social share to name a few. You might see a CTA such as, “Sign up for our newsletter!” or “Free Trial”. Whatever your call to action is, it will be a crucial element of your content. It’s like a neon sign letting users know what they should do next. When done right, having a CTA on your landing page can increase your conversion rates by as much as 80 percent.
Overall, don’t feel limited just because your blog is new. Spend time attracting new visitors and focusing on their needs. Just 100 satisfied customers can generate 1,000 new website users with the potential to convert.
If you’re going to have a blog, it should be on a great website that reflects your brand. We can help you make one! Take a look at our list of features that we offer.