One of the questions that business owners ask most frequently is “how can I integrate the e-commerce side of my business with social media?” While the world of social media can seem overwhelming and intimidating at times, there are many simple and cost-effective ways to integrate your e-commerce with your social media and boost your revenue. Scroll down to find out more!
Create the Right Ads
The first step to integrating your e-commerce experience with social media is learning how to create the right ads. Creating a good ad begins with identifying your target market. Remember, whenever you’re selling in-person or online, you’re selling to a real, flesh-and-blood person. Identifying your audience’s likes, dislikes, and needs is an important first step to creating a good ad. One other important factor to consider in creating the right ad on social media is visual appeal. If your ad doesn’t stand out from the rest of your customers’ social media feeds, your effort in creating the ad will be wasted. Choosing visually stimulating content is essential to creating the right ad.
Target the Right Platforms
In any aspect of business, it’s essential to target the right audience. This is especially true of social media, which has many specialized platforms with unique sets of users. One of the most profitable social media platforms for online businesses is Instagram. Studies show that 20% of businesses choose Instagram stories over Facebook ads. Creating an Instagram account for your business and regularly updating it with content relevant to your business and your brand can be one of your most successful business strategies.
Research Your Competition
It can be difficult to know where to start in terms of building your business’ social media presence. Researching your competition through conducting a competitive analysis is one effective way to get ideas for your own business, as well as learn what not to do. Set aside time to research as many social media platforms as possible, and see what e-commerce looks like in action. Look up your competitors’ Instagram accounts and Facebook pages, and make a list of strategies you can use for your own business.
Integrating your e-commerce experience with social media doesn’t have to be difficult. Through small and simple strategies such as creating the right ads, targeting the right platforms, and researching your competition, you can come up with a plan to build your business’ social media presence and eventually increase your profit. Don’t be afraid to get creative and dream big! With social media, the sky’s the limit.
If you want to add the e-commerce option to your business, contact us so we can help you make it happen!