Businesses need ways to connect with their customers. They need a way to build their brand. They need to be able to share it with consumers. Fortunately for businesses, social media gives them a chance to do all this and more. Facebook is one of the platforms that many businesses turn to in order to advertise their business to consumers. Here’s how you can be one of them.
How to Set Up a Business Account
To start advertising on Facebook, you’ll need to get a business account set up. It’s a really simple process. You’ll need to go to buisness.facebook.com/overview and select “Create Account”. Then you’ll need to enter your name and confirm your identity. You’ll need to have a personal Facebook account already and provide your login credentials. From there, you’ll just have to follow the prompts. You can add administrators and employees who will be set up with different permissions for what they can do with the business account. You’ll also need to get payment methods set up before you’re all good to go. From there, you should be able to start running your ads.
Beware of Rules and Restrictions
Before you start running your ads, you need to make sure you are familiar with the rules and restrictions Facebook has for advertising. There are a lot of things you are prohibited from advertising on Facebook. Facebook doesn’t allow advertising for products such as tobacco or other related items. Illegal products or services, illegal, prescription or recreational drug or drug-related products, unsafe supplements (determined by Facebook), weapons of any sort, and adult products and content are prohibited. Ads about alcohol, pharmaceutical drugs, gambling, dating, financial and insurance products and services, and cosmetic procedures and weight loss are restricted in regards to their content and who sees them.
Promote Your Page
Facebook has 2.603 billion global monthly users, 66% of whom are daily users. You’ll need to promote your page in order to get it in front of even a fraction of these users. Select the “Promote” option on your Facebook business page. From there, choose your goal, your ad creative, and create your audience. You’ll need to set your budget and how long it will run for. Then, review your payment method and submit it for review. You’ll be notified when it goes live. It will then be put in front of those most likely to be interested in your business.
To get started advertising your business on Facebook, there are some things you’ll need to do. You’ll need to set up a business account. Make sure you understand the rules and regulations or you may get kicked off. Once you’re all set up, promote your page. This will help you get your business in front of the billions of people who use Facebook.
Facebook is also a great place to advertise your online store. We can help you set one up! Get started here.