Companies and customers have a symbiotic relationship; one cannot exist without the other. As a company, therefore, it is important to create products consumers will actually buy to keep that relationship going. Knowing and producing what consumers will actually buy helps you keep your current market, increase sales, and grow exponentially.
Be Aware of Their Needs
Consumers are more inclined to buy products they actually need. This is because these products are practical, so consumers—even ones that are on tight budgets or are very frugal—can justify spending money on them. If a consumer believes a product is meeting their needs in some practical way, it will be a useful investment for them. When marketing a sensible product, it is important to still incorporate creativity so a buyer won’t get bored with only the practical aspects being highlighted.
Conduct Survey Research
If you are not sure what your consumers will actually buy, you can simply ask them. Surveys are a great way to collect data and responses straight from your target consumer audience. Engaging and interactive surveys are more likely to produce accurate results. On your surveys, limit the number of questions, use simple language and pictures, and be straight to the point so they will be easy for consumers to complete. You can even incentivize surveys by entering respondents’ names into giveaways or offering a coupon code.
Create and Advertise Multi-Use Products
One of the best ways to get consumers to buy a product is if they believe they are buying something that can be used two or more ways. Multi-use products are ideal for customers because it’s like they are getting two or more products for the price of one. Additionally, multi-use products are also seen as more efficient and can help declutter consumers’ lives. Consumers looking to simplify their lives and move towards a more minimalist lifestyle will gravitate towards multi-use products. Even if your product wasn’t necessarily engineered as a multi-use product, explore other unique and unconventional ways it can be used. Adding these other uses in your advertisements can make your product look more useful and attractive to buyers.
In today’s market, consumers often know exactly what they want. If you aren’t providing the products they need, they are more than happy to find a different company that will. Catering to your consumers’ wants and needs by creating products they will buy will help you secure a loyal consumer group.
Check out this article on factors that can impact your product sales!