13 Nov Why you do not need to pay extra for email marketing and how to get great results from your emails.
With Create A Shoppe your customers and visitors can register for your mailing list, email blast, or newsletter without any extra forms or outside services. This feature is built in! Other email marketing services charge upwards of $20 a month for 1000+ subscribers and when you go over 2000 subscribers the price climbs again! There are no limits or extra charges to manage your mailing list with us. Whether you have 1 subscriber or 20,000 it’s still free with your store.
Create your own designs using the editor and toolbar, add images, links, products.. you name it! There are no limits. Choose specific groups to send mailings to like customers, wholesalers, affiliates, etc.
Achieving maximum results from newsletters and your mailing list
Email marketing is still more effective than any other type of Internet marketing.
How can you achieve maximum results from email?
Get Targeted Subscribers — Research your target audience so that you can build a list full of people who are truly interested in what you want to talk about. You don’t just want anyone on your list, you want people who are right for your products and services.
Do What You Say You Will — Tell new readers exactly what you will deliver to them, how often, and about what topics, and then do what you say you will. Don’t waver in how often you said you’d send them information, if you go a long time without sending information they’ll forget about you and think you’re spam without ever reading what you have to say.
Write Effective Subject Lines — The subject lines of your emails are very important because without learning how to write effective subject lines even those who signed up for your list will not open your emails. This is not the place to be tricky or use puns. Be personal, and be direct.
Write With Authority But Be Real — The email itself should be written with authority and knowledge that you have a lot to offer your readers. They signed up for this and asked you to send them regular emails, don’t apologize. But, use a casual tone as if you’re talking to a trusted friend.
Get Personal — Sending generic emails without personalization is not a good way to get people to want to read what you have to say. Use their name and make them feel like you are speaking directly to them.
Be Trustworthy — If everything you recommend turns out to be topnotch, and everything you write is well researched and true, your audience will learn to trust you so much that they will become your biggest fans.
Tell a Compelling Story — If you can get to your audience’s emotions you’ll be able to achieve overwhelming and unstoppable results. One way to do that is to share your own story and /or those of other people with whom they can relate.
Deliver Quality Targeted Content — Send the right emails to the right people by segmenting your audience using groups. You want each piece of content to speak directly to the reader.
Figure out the Right Timing — Each niche has a specific time of the day they’re more likely to open emails. Try a few tests sending out emails with the same subject line to find out what time of day and what day an email is most likely to be opened.
Include a CTA — Whether it’s asking your readers to share, vote, like, join, buy, or what-have-you it’s important to always include a compelling call to action that they can’t miss. By including a CTA in every email you’ll get more results.
If every email talks to your ideal client, gets to the point, tells a relatable story and includes a CTA you can’t lose. You may need to test various subject lines, and edit until your email is clear, but if you do these things it will be effective and your email will achieve maximum results.